The “World Luxury Tracking” was launched in 2007 by the International Luxury Business Association and Ipsos. It is the first global observatory on luxury clients and analyzes 13 markets around the world.
It offers a dynamic overview on the evolution of expectations, attitudes and behaviors of luxury customers, and appears to be an essential tool for everyone who wishes to grasp a better understanding of the rapid evolutions to which the markets are subjected.
Markets surveyed :
2007 – 2009 – 2011 – 2013 – 2015: France, Germany, Spain, Italy, UK, USA, Japan.
2008 – 2010 – 2012 – 2014: China, South Korea, Hong Kong, Brazil, India, Russia.
The International Luxury Business Association and Ipsos are launching the concept of modules derived from the World Luxury Tracking.
First project : In order to answer the numerous questions raised by Asian markets, so crucial to this industry, the International Luxury Business Association, in agreement with Ipsos, offers a cross vision of four main markets: China, Hong-Kong, South-Korea, Japan.