09-21-2012: NO DISCOUNT, NO TRAFFIC?

Round Table

Is discount a must in order to create in-store traffic? What are the alternatives? How to renew brands’ messages? What is the role of media?… A roundtable aiming at creating a discussion on a key issue at a time when a gloomy economy may encourage some brands to adopt a more agressive price strategy.

With: Mrs. Nathalie Banessy – MD – Escada France

Mrs. Céline Orjubin – Associate Director – “My Little Paris”

Mr. Olivier Schaeffer – VP International Development – Sephora

Mr. Etienne de Laharpe – Strategic Planner – BETC EURO RSCG

The debate will be moderated by Mrs. Valérie Leboucq – Journalist – Les Echos