Is discount a must in order to create in-store traffic? What are the alternatives? How to renew brands’ messages? What is the role of media?… A roundtable aiming at creating a discussion on a key issue at a time when a gloomy economy may encourage some brands to adopt a more agressive price strategy.
With: Mrs. Nathalie Banessy – MD – Escada France
Mrs. Céline Orjubin – Associate Director – “My Little Paris”
Mr. Olivier Schaeffer – VP International Development – Sephora
Mr. Etienne de Laharpe – Strategic Planner – BETC EURO RSCG
The debate will be moderated by Mrs. Valérie Leboucq – Journalist – Les Echos