In times of crisis, more than ever, distribution becomes a crucial issue. Heavy and risky investments, brand image control, risk of non-payment, massive discounting by retailers, e-commerce development, these are some of the factors that should be taken into account when building a distribution strategy. Is it possible to find an optimal mix between total control and other possible formulas?
With: Mr. Jérôme Philippe – Associate – Freshfields Bruckhaus Deringer
Mr. Yves Michel – MD – Wolford France
Mrs. Elodie Leprince-Ringuet – Retail Director – Bonpoint
150 Summary30-06-09 (83.5 KiB)