With the advent of digital media, communication campaigns have changed in nature. If corporate campaigns (print, TV,…) remain, they are now complemented by the creation of contents broadcasted on the internet, providing consumers with richer and more comprehensive brands’ story telling than before. In this context, and with a panorama of very diverse media what have become public / press relations, what is their role?
With: Mrs. Marion Darrieutort – President – Elan-Edelman Agency
Summary 2015-02-06 (639.3 KiB)