Category Archives: Luxury Marketing

11-15-2012: FROM OWNERSHIP TO EXPERIENCE

“Hôtel Beau-Rivage – Quai du Mont Blanc 13 – CH 1201 – Genève”

For the past decade, the rise of hedonistic values and the emergence of the so-called “collaborative” economy have been fostering a new model for luxury consumption. For some, the experience of luxury has become more important than owning products, a value of the past. Spa treatments, luxury travel, luxury products rental… a new mindset is emerging that puts immediate enjoyment at the heart of luxury consumption.

Should we conclude that the traditional personal luxury categories are threatened? Should we really oppose experience and ownership? Is there a difference between emerging and mature markets? Is the on-line experience a substitute for the actual experience? How does this translate in terms of purchasing behavior? In this context, what is role of the various media?

With: Mr. Rémy Oudghiri – Head of the Trends & Insights Department – Ipsos Public Affairs

Mrs. Linda Hauer – International Marketing and Research Director – ELLE

09-21-2012: NO DISCOUNT, NO TRAFFIC?

Round Table

Is discount a must in order to create in-store traffic? What are the alternatives? How to renew brands’ messages? What is the role of media?… A roundtable aiming at creating a discussion on a key issue at a time when a gloomy economy may encourage some brands to adopt a more agressive price strategy.

With: Mrs. Nathalie Banessy – MD – Escada France

Mrs. Céline Orjubin – Associate Director – “My Little Paris”

Mr. Olivier Schaeffer – VP International Development – Sephora

Mr. Etienne de Laharpe – Strategic Planner – BETC EURO RSCG

The debate will be moderated by Mrs. Valérie Leboucq – Journalist – Les Echos

06-21-2012: FROM OWNERSHIP TO EXPERIENCE

During the last decade, the spread of hedonistic values and the emergence of the so-called “collaborative” economy have introduced a new model of luxury consumption. For some, the experience of luxury has become more important than the actual ownership of luxury goods, a value of the past. From the trend of the “luxury experience” in such places as spas to the rental of luxury products, a new mindset emerged that places pleasure at the heart of luxury consumption.

Yet the crisis in mature markets as well as the rise of Asian clients has changed the picture. As soon as one looks at consumer behavior, we see that the concept of possession has never been as valued as today. What explains this renewed interest in the possession of high-end goods? Is there a difference between emerging and mature markets? Should we continue to oppose experience and possession in the era of collaborative economy?

With: Mrs. Catherine Jubin – Founder – The International Luxury Business Association

Mr. Rémy Oudghiri – Head of the Trends & Insights Department – Ipsos Public Affairs

Mrs. Pénélope Blanckaert – Vintage Fashion Expert – Founder of “PB Fashion Expert”

Mrs. Stéphanie De Bruijn – Perfumer – Founder of  “Parfum sur Mesure”

CR21-06-12 ENG (412.8 KiB)