Les clients Chinois constituent aujourd’hui la première clientèle du luxe et si une grand part de chiffre d’affaire qu’ils génèrent est réalisée avec les touristes, celle du chiffre d’affaire réalisée en Chine est en croissance constante. Développer la notoriété des marques et construire une relation pérenne avec les clients chinois dans un environnement digital en évolution rapide demeure un véritable challenge pour les marques occidentales.
L’Association des Professionnels du Luxe a tissé un partenariat avec une professionnelle chinoise aguerrie du marketing et de la communication dans ce pays et propose régulièrement des séminaires afin d’éclairer les professionnels sur les dernières tendances digitales, les KOLS et tout autre sujet pertinent.
Ces séminaires peuvent être personnalisés et organisés au sein des entreprises qui le souhaitent.
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Launched in 2011 by Tencent Holdings, the WeChat platform has now over 700 million unique visitors per month, the vast majority of them residing in China. With 90% of its subscribers connecting daily and 54% of them spending more than an hour a day on it, WeChat has become the key to all brands wishing to expand their business with Chinese clients.
On December 9, 2016, the International Luxury Business Association is organizing a seminar in order for professionals to improve their overall knowledge and understanding of the WeChat platform and, through concrete examples to review the numerous possibilities it offers to luxury brands. Since a limited number of seats are available, registration will be possible only for managers having received an invitation. If you would like to receive one, please send an e-mail to firstname.lastname@example.org, specifying your corporation and function.
A not to be missed event for Luxury professionals, the Luxury-Outlook conference is organized by the International Luxury Business Association in partnership with the BBC, Ipsos and Boston Consulting Group and provides a full morning reflection on a topic making the headlines of the luxury business news. The 6th edition of this conference will be held in Paris on March 31st, 2016.
For many years Asia and Asian clients have been driving the luxury industry’s growth. But since 2013, China’s economy is experiencing upheavals that have been affecting this sector. Is it possible to anticipate changes in the Chinese economy in the medium term? To what extent the slowdown in Chinese economic growth does affect the regional economy? What are the challenges created by this new situation and what are the consequences for the luxury industry globally? Is the state of the Chinese economy the sole factor explaining difficulties faced on some industry segments or by some brands? How to seduce and better cater at increasingly mobile Chinese clients? Are Chinese customers tired of luxury? Are European brands challenged by domestic, regional or international luxury brands? Are there other regional markets that may take over?…. These are some of the key issues professionals are facing and that the conference will be addressing with the contribution of leading experts in their respective fields.