06-17-2010: BRANDED LUXURY V/S UNBRANDED LUXURY

Conference

A conference jointly organized by HEC, Ipsos and The International Luxury Business Association, with the support of Arop-Opéra de Paris.

Does Luxury, the true one, reside in what one shows – the brand, the image, the symbol – or in the experience one makes of it? What is, in the consumer’s mind, the link between the brand and the intrinsic value of the goods or services it offers? Is it possible to dissociate these elements?

At a time when the luxury industry tends to refocus on its core values, ones of know-how and history seem to be more praized and to take over the “bling-bling” trend. Did the crisis really change values? What about emerging markets where cycles have a different time span?

These are some of the questions that were adressed adopting different points of view on the value of brands today.

With: Mr. Jean-Noël Kapferer – HEC Paris – Pernod-Ricard Chair holder on Prestige Brands

Mr. Rémy Oudghiri – Corporate & Trend Department Manager – Ipsos Public Affairs

Mrs. Catherine Jubin – Founder – The International Luxury Business Association

CR 17-06-10-ENG (202.2 KiB)