06-28-2005: THE POWER OF BRANDS

Conference

There are many issues raised by marketers and researchers on the diminishing power of brands. Where are we? What are the key factors to keep and enhance brand attractivity? How do Luxury brands compare to mass brands? Can boundaries be defined relatively to brand stretching?

With: Mr. Bruno Remaury – Sociologist – Author of “Marques et Récits” (Brands and Tales)

Mr. Eric Fouquier – President of Théma

CR 28-06-05 (85.3 KiB)