09-25-2007: MEASURING THE EFFECTIVENESS OF COMMUNICATION CAMPAIGNS

Round Table

With: Mr. Nicolas Chemla – Director of Global Strategic Planning – BETC

Mrs. Germaine Gazano – Director of Market Research & Consumer knowledge – LVMH

Mrs. Pascale Lévêque – Director of Marketing and Research – Lagardère Publicité Presse

Mrs. Kalya Ousmane – Director of Client Services – Milward Brown France

Mrs. Evelyne Reydier – Research Director – Dior Fragrances

Mrs. Marie-Laure Sauty de Chalon – President – Aegis Media France

CR 25-09-07 (71.8 KiB)