Yearly Archives: 2012

12-07-2012: LUXURY TRENDWATCH #2

Digital Trendwatch’s presentation applied to luxury and launched in Februar.
This Luxury Trendwatch was worked in partnership with FullSix.

With: Mr. Jean-Guy Saulou – President – Fullsix France

Mr. Xavier Tormes – Creative Director – Fullsix France

Strictly reserved to the project’s members.


“Hôtel Beau-Rivage – Quai du Mont Blanc 13 – CH 1201 – Genève”

For the past decade, the rise of hedonistic values and the emergence of the so-called “collaborative” economy have been fostering a new model for luxury consumption. For some, the experience of luxury has become more important than owning products, a value of the past. Spa treatments, luxury travel, luxury products rental… a new mindset is emerging that puts immediate enjoyment at the heart of luxury consumption.

Should we conclude that the traditional personal luxury categories are threatened? Should we really oppose experience and ownership? Is there a difference between emerging and mature markets? Is the on-line experience a substitute for the actual experience? How does this translate in terms of purchasing behavior? In this context, what is role of the various media?

With: Mr. Rémy Oudghiri – Head of the Trends & Insights Department – Ipsos Public Affairs

Mrs. Linda Hauer – International Marketing and Research Director – ELLE


Round Table

Is discount a must in order to create in-store traffic? What are the alternatives? How to renew brands’ messages? What is the role of media?… A roundtable aiming at creating a discussion on a key issue at a time when a gloomy economy may encourage some brands to adopt a more agressive price strategy.

With: Mrs. Nathalie Banessy – MD – Escada France

Mrs. Céline Orjubin – Associate Director – “My Little Paris”

Mr. Olivier Schaeffer – VP International Development – Sephora

Mr. Etienne de Laharpe – Strategic Planner – BETC EURO RSCG

The debate will be moderated by Mrs. Valérie Leboucq – Journalist – Les Echos