Yearly Archives: 2010



“China: Luxury Wonderland?”

At a time when many analysts are predicting the end of the Chinese economic boom, luxury marketers, more than ever, seem to rely on the Chinese market to ensure the prosperity of their businesses.  Geography, history, politics, culture, business practices… Of all markets, China is probably the most difficult to grasp. How will the Chinese economy evolve? What are the perspectives for Luxury consumption? What are the factors to consider when devising strategy for this market?

With: Mrs. Françoise Lemoine – Senior Economist – CEPII

Mr. Jean-Marc Bellaïche – Senior Partner – Boston Consulting Group

Mr. Rémy Oudghiri – Corporate & Trends Department Director – Ipsos Public Affairs

Mr. Jean-Etienne Gourgues – International Director – Martell Mumm Perrier-Jouët

Mr. Francis Gouten – Chairman – Gouten Consulting

Mr. Alexis Perroton – Director Asia – Cartier

Mrs. Valéria Llopiz – International Editorial Director – ELLE

Mr. Frédéric Lahalle – Chairman – Affinity Media

Mr. Sébastien Danet – Chairman – Zenith Optimedia

Mr. Paul-Emmanuel Reiffers – CEO – Mazarine

Mr. François Lenglet – Chief Editor – La Tribune

185 FinalENG2 (469.8 KiB)



A conference jointly organized by HEC, Ipsos and The International Luxury Business Association, with the support of Arop-Opéra de Paris.

Does Luxury, the true one, reside in what one shows – the brand, the image, the symbol – or in the experience one makes of it? What is, in the consumer’s mind, the link between the brand and the intrinsic value of the goods or services it offers? Is it possible to dissociate these elements?

At a time when the luxury industry tends to refocus on its core values, ones of know-how and history seem to be more praized and to take over the “bling-bling” trend. Did the crisis really change values? What about emerging markets where cycles have a different time span?

These are some of the questions that were adressed adopting different points of view on the value of brands today.

With: Mr. Jean-Noël Kapferer – HEC Paris – Pernod-Ricard Chair holder on Prestige Brands

Mr. Rémy Oudghiri – Corporate & Trend Department Manager – Ipsos Public Affairs

Mrs. Catherine Jubin – Founder – The International Luxury Business Association

CR 17-06-10-ENG (202.2 KiB)

05-06-2010: CELEBRITIES, A MUST ?

Round Table

With: Mrs. Marie-Sabine Leclercq – International communication director – Longchamp

Mr. Jérôme Guilbert – General Manager – McCann Paris

Mr. Benoît Tranzer – General Manager – Millward-Brown France

CR 06-05-10ENG (106.5 KiB)