Yearly Archives: 2005

11-24-2005: MERCHANDISING IN THE LUXURY SECTOR

Conference

With: Mrs. Catherine Jubin – Managing Director – The International Luxury Business Association

Mr. Daniel Meiche – SVP Merchandising – L’Oréal Luxury Product Division – Prestige & Collection

International

Mr. Sylvain Dubuisson – Architect

09-15-2005: RUSSIA

Conference

Economic context, distribution, medias. Luxury Targets in Russia.

With: Mrs. Isabelle Allen – Partner – KPMG

Mrs. Paola Messana, writer of ” Olga roule en Jaguar “, who managed the AFP then Hachette Filipacchi in

Russia

CR 15-09-05 (95.3 KiB)

06-28-2005: THE POWER OF BRANDS

Conference

There are many issues raised by marketers and researchers on the diminishing power of brands. Where are we? What are the key factors to keep and enhance brand attractivity? How do Luxury brands compare to mass brands? Can boundaries be defined relatively to brand stretching?

With: Mr. Bruno Remaury – Sociologist – Author of “Marques et Récits” (Brands and Tales)

Mr. Eric Fouquier – President of Théma

CR 28-06-05 (85.3 KiB)