“China: Luxury Wonderland?”

At a time when many analysts are predicting the end of the Chinese economic boom, luxury marketers, more than ever, seem to rely on the Chinese market to ensure the prosperity of their businesses.  Geography, history, politics, culture, business practices… Of all markets, China is probably the most difficult to grasp. How will the Chinese economy evolve? What are the perspectives for Luxury consumption? What are the factors to consider when devising strategy for this market?

With: Mrs. Françoise Lemoine – Senior Economist – CEPII

Mr. Jean-Marc Bellaïche – Senior Partner – Boston Consulting Group

Mr. Rémy Oudghiri – Corporate & Trends Department Director – Ipsos Public Affairs

Mr. Jean-Etienne Gourgues – International Director – Martell Mumm Perrier-Jouët

Mr. Francis Gouten – Chairman – Gouten Consulting

Mr. Alexis Perroton – Director Asia – Cartier

Mrs. Valéria Llopiz – International Editorial Director – ELLE

Mr. Frédéric Lahalle – Chairman – Affinity Media

Mr. Sébastien Danet – Chairman – Zenith Optimedia

Mr. Paul-Emmanuel Reiffers – CEO – Mazarine

Mr. François Lenglet – Chief Editor – La Tribune

185 FinalENG2 (469.8 KiB)