11-15-2012: FROM OWNERSHIP TO EXPERIENCE

“Hôtel Beau-Rivage – Quai du Mont Blanc 13 – CH 1201 – Genève”

For the past decade, the rise of hedonistic values and the emergence of the so-called “collaborative” economy have been fostering a new model for luxury consumption. For some, the experience of luxury has become more important than owning products, a value of the past. Spa treatments, luxury travel, luxury products rental… a new mindset is emerging that puts immediate enjoyment at the heart of luxury consumption.

Should we conclude that the traditional personal luxury categories are threatened? Should we really oppose experience and ownership? Is there a difference between emerging and mature markets? Is the on-line experience a substitute for the actual experience? How does this translate in terms of purchasing behavior? In this context, what is role of the various media?

With: Mr. Rémy Oudghiri – Head of the Trends & Insights Department – Ipsos Public Affairs

Mrs. Linda Hauer – International Marketing and Research Director – ELLE