03-30-2010: PRICING


Is there such a notion as the one of “right price” when it comes to luxury products and services?

How is price strategy defined? How to find the right balance? How does this apply to different segments? How do clients perceive prices on different markets?

By: Mr. Philippe Lemagueresse – Marketing Department Director – Opinion-Way

CR 30-03-10 (86.6 KiB)